Portland, Oregon – Third Party International, Inc. (TPI), a business development, and marketing management consulting firm to high tech companies, announces a new Marketing Allocation Analysis (MAA) service for software developers, hardware producers, and resellers. The service is provided through the TPI web site, www.thirdpartyintl.com, and is offered as a free service.

How Marketing Allocation Analysis Works

For decades companies have marketed their products through traditional media, and direct mail /phone processes. Recently the Internet has added a new dimension to the marketing formula. With all these marketing options available to companies, it is very difficult to identify which marketing tools are getting the best results.

Nick Vasilieff, CEO of TPI explains, "The problem is that effective marketing requires a wide range of activities to create awareness, demand, and response. Often companies use too few marketing tools, or they do what we call "start-stop" marketing, which results in never building momentum for their products. Even those companies who do effective, multi-faceted marketing seldom know which marketing activities are getting the best bang-for-the-buck. That is why we introduced MAA. With our experience in the high tech industry we can quickly spot marketing problems with very little information. It ‘s a good way to introduce our company, and provides a very valuable service to the high-tech industry."

To receive a Marketing Allocation Analysis all a company has to do is complete a short form, answering a few questions. TPI staff then reviews the information and compares the company’s marketing activities to a range of criteria developed by TPI over the past 15 years. TPI the responds with as report identifying any problem areas identified, and often will suggest possible solutions.

The objective of the MAA is not to provide a new marketing plan, but to identify areas where marketing resources may be wasted, or where activities are needed, so that the marketing manager can look at their marketing plan from a new perspective. "Too often people and companies work in a vacuum", says Cheryl Teigen, General Manager for TPI, "We get so involved with our activities that we can’t see the forest for the trees. This is where services like the Marketing Allocation Analysis from TPI can really help. We all need mentors, and the MAA acts like the feedback of a mentor. It gives the marketing manager a chance to get a new perspective and rethink their strategies."

There is not obligation on the part of the participating company. They only provide the information they desire, and all information received by TPI is kept strictly confidential.

Benefits

Companies receiving the MAA will benefit by having a third party review their activities and provide an objective analysis. Because we all have different experiential databases, the collective experience of the TPI staff can bring new ideas, and shed light on areas of creative marketing that may not have been previously identified. The MAA can also help identify activities that carry high cost and low reward ratios, and can help identify areas of activity that are missing from a well rounded marketing campaign. For companies with limited marketing budgets, the MAA will help them best allocate their marketing resources.

Limits

The Marketing Allocation Analysis is designed to be a short and quick analysis of companies marketing activities. Because of the limited scope of information, and the potential inaccuracy of the information provided, the analysis should be regarded as a starting point for further analysis or study.

Company History

Since 1985 Third Party International, Inc. has been working with high tech companies to introduce product and services to the worldwide business to business market. Specializing in the technical markets of CAD/CAM, AEC, Engineering, Mapping, GIS, and Mechanical design, TPI has worked with over 300 applications to introduce product, expand markets, and help Software, Hardware, and Resellers grow to meet expanding demand. TPI provides executive consulting/coaching, business development & marketing consulting, and marketing management & response services.

Editor Note:

A sample of the HTML page companies complete for the Marketing Allocation Analysis has been included with this press release. If you would like additional images, or require higher resolution or a different format please contact Cheryl Teigen at cherylt@thirdpartyintl.com.

If you are interested in reviewing Third Party International, Inc. or publishing articles on marketing for high-tech companies prepared by Nick Vasilieff, contact us at nickv@thirdpartyintl.com, or 503-230-7938.

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Third Party International, TPI, Marketing Allocation Analysis, and MAA are trademarks of Third Party International, Inc. All other product names are owned by their respective companies.

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