Marketing, Consulting, and Business Development Services for the Technical Software Industry

Telephone Based Marketing and Sales

The difference between telesales and Professional Business-to-Business Telemarketing is equivalent to the difference between a Fiat and a Ferrari. A Fiat is fine for many conditions, but if you want to drive very fast on curvy roads, you probably want a Ferrari. Likewise, traditional telesales may be fine for selling high-volume low-cost products to the general public. But, introducing and educating the professional customer about technical products requires experienced professionals.

 Third Party International, Inc. (TPI) has facilities and experienced professionals to manage your B-to-B telemarketing sales efforts, and maximize your results. Our staff is trained to handle your telephone based marketing and sales effort in a professional and technically expert manner, and easily becomes part of your overall marketing/sales team. TPI's staff can immediately handle special projects or on-going telephone based marketing activities, eliminating the expense of training and managing your own full time staff.

Our services include:

 INBOUND - RESPONSE SERVICES

• Receive and manage inquiries and responses to marketing efforts
• Phone – Fax
• Mail – Email

• Categorize and prioritize (score) inquiries and responses
• Respond to each inquiry or response by category
• Send proper product literature packs
• Send additional questionnaires (used as qualification device for low quality leads)
• Send demonstration programs
• Develop and maintain databases
• Track all leads and implement follow-up activities
• Provide regularly scheduled reports

OUTBOUND - TELEMARKETING / SALES

• Set-up, implement, and manage specific sales/telemarketing campaigns in conjunction with other marketing activities; includes preparing training materials, scripts, sales proposals, call schedules, and database customization
• Telemarketing and sales to high-priority lead category, such as those who have received a demonstration program or who personally telephoned for information
• Telemarketing as a pre-qualification function for low-priority leads received from other marketing efforts or purchased mailing lists
• Develop and maintain databases
• Provide regularly scheduled reports

COST: All management activities are furnished on a contract basis with a firm bid price agreed to prior to any activity.

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